Samyra vs. Cardi B: The Old Navy Denim Campaign Controversy Explained

Samyra, a popular TikToker, seemed to throw shade at Old Navy for featuring Cardi B in their fall denim campaign. She posted and quickly deleted a TikTok questioning the retailer's choice without providing much detail. This action sparked speculation due to Samyra's history of challenging companies on size inclusion issues. Cardi B responded indirectly on social media, warning against anyone trying to affect her income, which many interpreted as a reaction to Samyra's criticism. The ongoing tension between the two influencers dates back to a previous disagreement in 2025 over merchandise sizes, leading to a divide among their followers.
Samyra is known for calling out fashion brands on their inclusivity claims, particularly regarding size availability. In contrast, Old Navy highlighted the diversity of their fall denim collection, including different fits, washes, styles, and sizes, with the campaign featuring plus-size model Elsesser. The controversy surrounding the Old Navy ad has reignited discussions on celebrity accountability, brand partnerships, and the repercussions of online criticism. While neither Samyra nor Cardi B have directly addressed each other in this latest incident, their followers are closely analyzing every interaction.