Disney's live-action adaptation of Lilo & Stitch has avoided the pitfalls faced by Sonic the Hedgehog's redesign, with the updated Stitch charming audiences and raking in nearly $300 million globally over the Memorial Day weekend. The marketing campaign, featuring real-world pop-up stunts and a Super Bowl appearance, has successfully reintroduced the beloved character to fans. Stitch's return to the spotlight includes an animatronic version developed by Industrial Light & Magic, with more appearances planned for 626 Day and a digital recreation of the iconic Cinderella Castle stunt. The success of Lilo & Stitch sets the stage for Disney's upcoming live-action adaptation of Moana, promising to capture the magic of beloved animated classics in a new light.
Source: https://www.adweek.com/convergent-tv/lilo-and-stitch-disney-marketing-ugly-sonic/