As classic rock icons retire or pass away, the future of their legacies is uncertain. Bands like Kiss are exploring virtual avatars for interactive concerts, while streaming platforms offer archival performances for fans. Classic rock has become a brand, with artists capitalizing on their intellectual property through merchandise and catalog sales. New lineups and virtual reality may keep classic rock alive for future generations, ensuring that the genre endures in some form.
Source: https://ultimateclassicrock.com/future-of-classic-rock/