Music mogul Scooter Braun expressed shock at Taylor Swift's negative reaction when he acquired the rights to her first six albums, calling her response "deeply unfair." Swift had criticized Braun for controlling her master recordings and accused him of bullying. Braun, who thought the acquisition would be exciting, was surprised by Swift's public denouncement of him. Swift recently bought back the rights to her music, ending the ownership battle. She has also re-recorded her albums to regain control of her music.