A nearly three-year-old AI startup, Perplexity, caught the attention of tech giants Meta and Apple for a potential acquisition, although no deal was reached. Perplexity offers a search engine that uses AI models to curate answers and provide detailed responses. The talks come as Apple and Meta are perceived to be behind in AI products and services compared to competitors like Google and OpenAI. Perplexity offers a free tier with limited features and a paid tier with additional perks, facing stiff competition in the AI market. The potential deal with Perplexity aligns with Apple and Meta's AI ambitions as they aim to incorporate AI into their key products and services.
Source: https://www.cnn.com/2025/06/24/tech/perplexity-ai-search-engine-meta-apple