The music industry is grappling with the rise of AI-generated music following the success of a fake Drake song that went viral last year. Instead of trying to stop AI-generated music, efforts are now focused on tracking and tagging it to differentiate between real and fake songs. Platforms like YouTube, SoundCloud, and Deezer are using tools to detect AI-created songs early and influence how they show up in search or recommendations. Some companies are developing technology to track AI's role in a song from the training data stage to the final release.