Content executives in Asia are focusing on producing unscripted content to meet the growing demand in the region and supporting the next generation of creative talent. Nicholas Simon, CEO of Indochina Productions, is working to elevate Thai talent internationally through Tsixtysix, a new Thai content studio. The studio has already brought in young Thai directors for upcoming projects. The industry is also emphasizing high labor standards and remuneration practices. Banijay Asia and Endemol Shine India are looking for future stars to carry franchises forward, while Kantana Group in Thailand is nurturing talent through in-house writers rooms. The rising demand for unscripted and reality content, driven by streamers, is a key focus for production companies in the region.