Starbucks announced that the Pumpkin Spice Latte will return to stores in the U.S. and Canada on August 26, marking the start of autumn flavors in August. The Pumpkin Spice Latte, introduced in 2003, has become Starbucks' most popular seasonal beverage, with hundreds of millions sold. The drink has inspired imitations from other chains like Dunkin' and McDonald's. Starbucks' net revenue has grown significantly since the Pumpkin Spice Latte's debut, and the popularity of pumpkin spice flavors continues to rise, with a 33.8% increase in menu mentions between 2014 and 2024.