Uber has introduced a new feature that allows women passengers to match with women drivers for added safety on the ride-hailing platform. The tool, set to be piloted in the U.S., enables women to create a preference in their app settings. While the rider's preference isn't guaranteed, the feature increases the likelihood of women being paired in the app. Uber has previously tested similar gender preference features in other countries and aims to provide women with more choice and comfort when using the platform. The company's move comes in response to safety concerns and aims to address issues related to sexual assault and harassment incidents on ride-hailing platforms.
Source: https://www.cnbc.com/2025/07/23/uber-women-drivers-riders.html